QUALIFICATIONS

Experience in marketing and brand design, with proficiency in user-centered design methods, UX-Ui, visual storytelling,
interaction design, motion, and print.
Keen understanding in the application of visual design elements, typography, hierarchy, color theory, layout, key art design, and brand system implementation.


EXPERIENCE

EASTWEST STUDIOS • ART DIRECTOR • MARCH 2021 - PRESENT
Collaborates with the concept and design of compelling digital creative. Direct-to-consumer assets including--but not limited to social media marketing, digital and print advertising, including some video editing and composition of tutorials/ walkthroughs for YouTube, Instagram & Facebook, as well as design of product pages.


ROKIT STUDIOS • ART DIRECTOR • SEPTEMBER 2020 - MARCH 2021
Main projects: Bandero Tequila, ROKiT E-Bikes, ROKiT Games.
Supported the marketing team with concept, design and production. Created deliverables for all marketing initiatives, including motion and video editing. Responsive web and apps, presentations, outdoor, Logos, and products & more.

DAMAGE THE ESPORTS AGENCY • VISUAL DESIGNER • JANUARY 2020 - AUGUST 2020
Concept and design of digital, social media campaigns, motion graphics & video editing, and other deliverables
in a fast-paced environment, always delivering top-notch quality. Clients: INTEL, Square Enix & other gaming properties.

FREELANCE • INTEGRATED DESIGNER • OCTOBER 2018 - NOVEMBER 2019
• Helped to established and managed visual systems and style guides that supported brand consistency across customer journey while spearheading the client’s global re-branding and website re-design.

• Collaborated with marketing, developers, and cross-functional teams in the design of landing pages, email blasts,
social content, banner ads, presentations, motion graphics and other digital marketing assets, ensuring that all materials were on-brand and met established visual standards, from concept to explorations, to finished products.

• Worked closely with paid media team to measure campaigns success by implementing performance-based designs.

• Hands-on creative in re-design of Kia.com, helped establish the visual design of some of the main vehicles landing pages.

TRIGGER GLOBAL • ART DIRECTOR • MAY 2017 - OCTOBER 2018

• Worked with product leaders, 3D artists, and engineers to identify and convey critical information needed
for user engagement. Translating concepts into compelling designs that effectively resonated with target audiences.

• Designed intuitive interfaces that carried complex information in a format easily digestible to a casual user.

• Creation of deliverables such as user-flows, and wireframes, as well as motion UI and prototypes.

• Oversaw development work done by internal and external partners, including but not limited to apps, and web initiatives.





INHANCE DIGITAL/SPINIFEX • SR INTERACTIVE DESIGNER • NOV 2014 - 2017

• Designed experiences for digital, touch and gesture-based murals, kiosks, iPad apps, interactive games, web design and VR properties for a variety of clients in the entertainment, medical, automotive, aerospace and defense industries.

• Clients included: Toyota, Infiniti, Mazda, Botox, Bell Helicopters, Boeing, Lockheed Martin, among others.




MCBEARD MEDIA • SOCIAL MEDIA LEAD DESIGNER • JAN 2014 - NOV 2014

• Lead Designer on Ridley Scott’s “EXODUS” movie, Agent 47, Blackhat and Diet Coke’s social media campaign.

• Collaborated with FOX designing a wide variety graphic looks for their main social media platforms: Facebook, Twitter, Instagram and Pinterest.


SAPIENT NITRO • PRODUCT DESIGNER • JAN 2011 - DEC 2013

• Concept and execution of interactive initiatives for Call of Duty, Adidas and other Brands.

• Creation of IA diagrams, flows, wireframes, prototypes.

• Provided information graphics, presentations and any other graphic design support required.


DISNEY INTERACTIVE • SR. INTERACTIVE DESIGNER • DEC 2009 - JAN 2011

• Functioned as a resource for new and existing initiatives, including branding, e-communications, events, websites and other ad hoc projects.

• Maintained and refreshed existing websites, and various print materials.

• Project managed creative campaigns and products, completing tasks on time and on budget, collaborating with producers and developers.




AYZENBERG GROUP • ART DIRECTOR • FEB 2007 - SEPT 2009

• Concept & execution of print, web and on-air ideas for video game divisions at Disney, Sony, EA and Konami.

• Involved in frequent meetings with clients, internal creative and production departments to ensure the best possible results of projected goals, milestones, and deliverables. Supervision of junior staff.


WARNER BROS. IDEA PLACE • SR. ART DIRECTOR • APRIL 2005 - NOV 2007

• Concept and execution of consumer and trade theatrical campaigns, as well as key art explorations & collateral materials for Warner Bros. Feature films.

• Image retouching, color correction and built of final hi-resolution files.

• Quality control, mentoring & supervision of junior designers.
Encouraged fresh ideas and out of the box thinking with a tenacious whatever-it-takes team attitude.



RELEVANT SKILLS


• Experience with 360 campaigns with the ability to carry a brand’s concept, voice, goals, and objectives through digital media, motion graphics, and print.

• Experience with color correction, retouching, image manipulation.

• Outstanding at research and implementation of the latest trends in design, advertising & social media.

• Conceptual thinker, flexible & self-starter with an eye for detail.


JOHNSON AND MURPHY ADVERTISING • ART DIRECTOR • March 1997 - Jan 2005
Concept & execution of print advertisements, including collateral, ad campaigns, outdoor campaigns, logo design and other initiatives for some of TV’s top shows at the time, including Friends, Seinfeld, ER, West Wing, Buffy The Vampire Slayer, Everybody Loves Raymond, Angel, Ellen and many others. Concept and design of Seinfeld logo as well as ABC Kids.

EDUCATION

STUDIO ARTS - Los Angeles, CA Certificate of completion in Cinema 4D and Motion Graphics.
PASADENA ART CENTER OF DESIGN - Pasadena, CA Certificate of completion in Web design & Motion Graphics. UCLA - Westwood, CA B.A. Graphic Design & Advertising.
LAVC - Los Angeles, CA Graphic arts Associate Degree.


DESIGN EXPERIENCE

Branding. Interactive design. Interfaces, ux-ui, responsive sites, mobile apps (including AR), digital kiosks design. Communication deliverables. Wireframes, site maps, user-flows, Adobe XD prototypes, motion UI, PPT Presentations. Social media campaigns. Static and motion graphics, Video editing, banners, Snapchat Lenses, Email blasts.
Visual design. Key art design, ideation and composition, typography, retouching, color correction.
Print initiatives. Ad campaigns, billboards (outdoor), brochures, collateral, sell sheets, promo kits, packaging.


SOFTWARE

Expert level with Adobe Creative Suite, Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, Adobe XD & others. Experience with Cinema 4D, WordPress. Working knowledge of HTML and CSS.



SOFT SKILLS

Leads by example, always taking the initiative. Appreciates the value of joining forces and working in partnership With others yet always ready to ride solo when needed. Problem solver. Strong work ethic. Flexible & adaptable. Interpersonal skills with a good sense of humor. Good communication skills written and verbal.



LINKS

Additional video projects: rebelliouspixel.com/motion/